Basically, any Presto survey link lets your customers evaluate something. In some cases, you want to restrict exactly what they can evaluate, and in other cases, it makes more sense to let the customer choose.
- Your restaurant serves breakfast, lunch and dinner, and you have a different survey for each. In this case, by choosing the "Let evaluator pick" option, you can generate a single QR code for your restaurant posters that will let customers select either your Breakfast, Lunch or Dinner survey.
- You have many locations and you want to issue a single "How are we doing?" poster (with QR code) for all your locations. This is a great use for the "pick a Nearby Target" option, which will present a list of nearby locations, with the location closest to the evaluator's mobile device presented first. If you want to restrict the choice to the currently selected survey, this is the same as taking the "Nearby" option from the previous screen - but if you want to allow the evaluator to pick their survey (as in the Breakfast, Lunch, Dinner scenario above), you can combine that with the Nearby Target option on this screen.
- You're sending followup emails to customers (or printing links on register receipts or take-home comment cards). In this case, the customer will probably not be filling out your survey while at the location, so the Nearby Target option doesn't work. You have two choices:
- If you know the location they visited, you can choose the Individual link for each target option. This gives you a list of links and QR codes for each target. You can then incorporate these into your emails or POS system (for register receipts), so that each customer receives the link for the location they visited.
- If you don't know the location they visited (or don't want to bother issuing location-specific links), you can choose the Let evaluator pick any of your targets option. This gives you a single link and QR code that shows the evaluator all your targets and lets them pick one. This works best if you have a relatively small number of locations - obviously you don't want to make the evaluator scroll through hundreds of locations to find the one they visited!